The largest APM Monaco store in the world is located in Rome, specifically at Via Frattina 116. This extraordinary space covers over 300 square meters divided into three levels. The store serves a dual purpose as both APM’s main showcase and the Italian headquarters of the company. Its creation was a real tour de force, carried out with exceptional speed: the construction site lasted just under three months.
The store was completely demolished and rebuilt. It unveils the new APM concept, a space characterized by excellent finishes and an atmosphere that takes customers on a journey through themed rooms. Each room has its own distinctive identity, emphasized by wall graphics, exclusive furnishings and custom-made rugs.
During the renovation, a discovery caught our attention: a wall with a brick arch emerged on the ground floor. This was carefully sandblastied in order to restore its authentic beauty. On the second floor, a second brick arch has been expertly reconstructed, reflecting respect for the past.
One of the standout features of this shop is the staircase, which is cleverly covered with a custom fabric that is an example of bespoke craftsmanship. The illuminating masterpiece of this environment is the Noctambule chandelier by Flos, which in the future will also shine in stores in Hong Kong and Paris, expanding its aesthetic appeal far beyond the borders of Rome.
