In 2016, at the Basel World event in Basel, an exhibition space dedicated to the renowned men’s jewelry brand Barakà stood out. With an impressive surface area of 330 square meters and a height of 7 and a half meters, the Barakà stand established itself as an iconic presence within the fair.

The entrance, conceived with a touch of glamor and sophistication, welcomed visitors with an opulent setting: a sumptuous casino table that captured the spirit of the brand’s advertising campaign. The chromatic palette, interwoven with dark and deep tones, reflected the masculine essence and the high end of Barakà’s jewelry creations.

Inside were several carpets, carefully placed, outlining the different work areas within the stand, creating a delightful symphony of functional and welcoming spaces.

Among the impeccable details that embellished the environment, the majestic Flos Arco lamp by Achille Castiglioni stood out, a figure who marked the history of Italian design. This icon of lighting design cast a soft, enveloping light on flawless jewels, accentuating their beauty and creating an atmosphere of sophisticated exclusivity.

The Comete stand was integrated into the Barakà exhibition space, creating a combination of elegance and refinement. Despite its small size, the Comete stands blended in with the Barakà environment. The attention to detail and the creative use of the space have made it possible to offer visitors an engaging and suggestive experience, capturing the essence of both brands.

In 2018, the exhibition of the APM Monaco stand was held at the prestigious Basel World Fair. This event marked a significant moment in the history of the brand, as it was the first time the innovative concept of the store was presented.

The lounge was furnished with attention to the smallest details, precious materials that conveyed hospitality and brand recognition. Here, guests could immerse themselves in the creations of APM Monaco, surrounded by an atmosphere of tranquility and opulence.

The offices and concept stores were the perfect fusion of functionality and design. This section of the stand was a dynamic environment where brand representatives could interact with visitors.

A distinctive element of the APM Monaco stand was the creative use of materials. The stone slabs that covered the space gave it an aura of authenticity and refinement. The fusion between the delicacy of the jewels and the solidity of the stone created a fascinating contrast, which reflected the very essence of APM Monaco: the perfect harmony between strength and beauty.