In 2016, at the Basel World event in Basel, an exhibition space dedicated to the renowned men’s jewellery brand Barakà was set up. With an impressive size of 330 square meters and a height of 7 and a half meters, the Barakà stand stood out as an iconic presence within the fair.
The entrance, designed with a touch of glamour and sophistication, welcomed visitors with an opulent scenography: a sumptuous casino table that captured the essence of the brand’s advertising campaign. The color palette, characterized by dark and deep tones, reflected the masculine essence and the high-end nature of Barakà’s jeweler creations.
Inside there were several carpets, carefully positioned, outlining the different work areas inside the stand, creating a delightful symphony of functional and welcoming spaces.
Among the impeccable details that enhanced the environment, the majestic Flos lamp Arco by Achille Castiglioni stood out: a figure who marked the history of Italian design. This lighting design icon cast a soft, enveloping light on impeccable jewellery, accentuating its beauty and creating an atmosphere of sophisticated exclusivity.
The Comete stand has been integrated into the Barakà exhibition space, creating a combination of elegance and refinement. Despite its small size, the Comete stand has integrated with the Barakà environment. The attention to detail and creative use of space offered visitors an engaging and evocative experience, capturing the essence of both brands.
Design: Michele Binotto
